The Cash Flow e-Business
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Welcome to the Cash Flow eBuisness eBook ™. In this
electronic book, we've tried to cover the most fundamental
principals of promoting any business, product or service on or off
the Net.
You are
granted resell rights for this product
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The Problem!
One problem we ran into as we
were preparing this ebook is that the subject of "marketing and
advertising" is HUGE... and you can literally write an encyclopedia
worth of information on each and every tactic a business can use to
promote themselves.
There are so many ways to promote a
business that at times, it becomes mind boggling and more
frustrating than anything else. Of course, a better question would
be, "What's the most time and cost effective ways to promote and
market my business?"
Knowing how busy you are and the simple
fact that most people just don't like reading large volumes of
information on marketing and advertising, we decided to cover
marketing topics that will cost you little or nothing to promote
your business.
We've divided this book into 3 main section
of:
- Search Engine Tips
- Free Publicity
Tips
- Ad Copy Tips
We've removed all the
fluff and filler and have given you the most basic, hard hitting and
proven tactics for each of the above sections! And if you still want
more specific info on each subject matter, we'll show you how, what
and where to go!
Search Engine Tips
Table
of Contents:
An Introduction To Search
Engines
- Pros
- Cons
Different Types
Of Search Engines
- Search Engines
- Directories
How To Choose Your Keywords
- Brainstorming
For The Right Keywords
- Phrases
- Plurals And Longer
Words
- Misspelled Keywords
- Your Location
-
Avoid "Skip" or "Stop" Words
- Lower Case
- Testing
Your Keywords
- Curious About Others?
How To
Prepare Your Web Page
- The Title
- Sub-Pages And
Doorway Pages
- Description
- META Tags
- META
Description Tags
- META Keyword Tags
Factors
That Greatly Affect Your Relevancy
- Keyword Weight
- Prominence Of The Keyword Searched
- Keyword
Frequency
- Comment Tags
- Keyword Placement
-
Heading Tags
- Link Text
- URL Keywords
- ALT Tags
How, When & Where To Submit
- Double
Check Before You Submit
- Submission Software Programs
- Doing It For Free!
List Of General "Do's"
- Creating Doorway Pages
- Title Of Your Page
-
Insert META Tags
- Use <H1>Header</H6> Tags
- Keep Keywords At The Top
- URL Keywords
- Use
ALT Tags
- Use <!-- Comment --> Tags
- Submit
Maximum Of Ten A Day
- Submit Often
List Of
General "Don'ts"
- Don't Spam
- Too Many
Submissions
- Don't Create Too Many
- Choosing The
Right Keywords
- Don't Camouflage |
Free Publicity Tips
Table
of Contents:
Introduction
- Compare Its
Cost
- Not Worth A Fraction
- Getting Started... Which
Tactics?
Why You Should Use Free Publicity
- It's Fun
- Massive Credibility
- Save Thousands
- Instant Trust And Respect
- Used By Anyone
How To Write A Press Release
- Never Tell
Your Whole Story
- Template For A Killer Press Release
- The Headline
- The Summary
- Credentials and
Quotation
- Call to Action
Sample Press
Release
Biography And Questions & Answers
Sheet
- Bio Sheet
- The "Rules"
- Q&A
Sheet
- Questions?
- Make It Flow
Last
Minute Guidelines
- Make It Interesting And Newsworthy
- Make It "Hot" And Shocking
- Target Your Audience
- Don't Brag!
How To Distribute Your Press
Release
- Telephoning
- Mailing
- Emailing
- Big From Small
- It's Easy, Cheap And Super Fast
- Broadcast Faxing
Online Publicity Tactics
- What's An Ezine?
- Submitting Articles Vs.
Classified Ads
- How & What To Write About
- Where
To Submit
- How To Submit
- How To Send It Out
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Last Minute Tips
Where To Send Your Press
Releases
- Online Services
- Offline/Traditional
Resources
- Forget it!... Here's The Easy Way
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Ad Copy Tips
Table of
Contents
Anatomy Of A Direct Response
Letter
- Headline
- Opening
- Offer Preview
- Sell Copy
- Introduce New Thoughts
- Offer
-
Guarantee
- Call To Action
- P.S.
9
Essential Money-Making Ad Rules
- Right Product For
The Right Audience
- Importance Of The Headline
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Visual Works With The Headline
- Lead Paragraph Expands On
The Theme Of The Headline
- Body Copy Supports
- Be
Specific
- Start With The Prospect, Not The Product
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Write In Clear, Simple, Natural, Conversational Style
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Decide What You Want The Reader To Do Next - Then Ask Him To
Do It... And Make It Easy
Emotion Is What Really
Sells
- First Step
- Make A List
- Sub-Head
- Begin Writing
- Get Emotional
- How Long?
Ten Ways To Get More Out Of Your Copy
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Sell Benefits Not Features
- Sell Him, Don't Tell Him
- Be Conversational
- Get To The Point
- Always
Include A Postscript
- Long Copy Sells Better Than Short
Copy
- Forget Grammar
- Use Words That Are "Active"
Rather Than "Passive"
- Always Follow AIDA
- Copy Is
Never Finished
Web Copy Introduction
- Get
Physical
- Minor Changes... Big Results
Web
Copy Tips
- Your Web Site's Design & Look
-
Font Types, Sizes, Colors & Rules
- Page &
Paragraph Length
- Invite Friends & Colleagues
| You're going to love
it!
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100% 'Better-Than-Risk-Free'
Guarantee 
